On the one hand, we’ve got increasing news reports that today’s generation of kids is the first that likely won’t live longer than its parents’ generation. On the other, we have nutritionists in the U.S. encouraging consumers to follow its “Smart Choice” endorsements of various food products which indicates a “better than” choice. One of its better-than products? Froot Loops. While I concede that Froot Loops is a better choice than…say…Twinkies or crack, its disingenuous to put it forth as something nutritious.
It’s tough enough as a parent to convince your children to eat healthy, whole food. I may have a fridge stocked with organic broccoli and grassfed beef, but my kids are begging for Lucky Charms and Go-gurt. I had always hoped my children’s rebellion would be focused on joining the Young Conservatives or perhaps working for General Motors. Instead, they seem hell-bent on finding themselves at the bottom of a bag of Doritos.
And now, they likely have some nutritionist endorsing their desires as a “smart choice.”
Perhaps. But in my estimation, the only thing smart about Froot Loops as a choice is to put an end to global overpopulation.