Another great idea out of the San Francisco Bay area! This time a 27-year-old game developer decided to offer incentives to stores in his area to boost their eco-friendliness. He promised the stores a “mob” of consumers to support their business. In exchange, the store had to promise a percentage of the mob’s spending would be used to “green” the store’s lighting, power supply, etc. The experiment proved to be more successful than anyone anticipated and the Carrotmob promises to strike again. Just goes to show yet again, the power we consumers can wield. Our wallets are our weapons!
Find out more by visiting http://www.thedailygreen.com/environmental-news/carrotmob-44052208?src=nl&mag=tdg&list=dgr&kw=ist