No less an authority than Faith Popcorn, the pop-culture seer, has pegged “underconsumption” as the next big thing. She notes a shift toward more budget-conscious, environmentally-sensitive spending and declares an end to “the era of conspicuous consumption.” She calls this new wave Karma Capitalism and suggests that consumers are becoming aware of the impact of their purchasing choices.
She sounds suspiciously like me…except for that cool new phrase, Karma Capitalism. Wish I’d thought of that one!